What plagues the Indian Smartphone Market?
The median life span of mobile devices in India is roughly 8 years, which is one of the longest in the world. However, with the advent of smartphones, most people change their phones 2 to 3 years in order to make use of upgraded software. Most users are familiar with the frontal part of a mobile: the design, device, features, cost, access, navigability along with connectivity. We are all a part of the cell phone age and often have to keep up with the trends that surround us. However, in the race to sell mobile which are good looking, mobile phone companies are often overlooking the inside mechanism of mobile handsets, which require far closer attention.
The large numbers of mobile phone subscribers brings the market to consider two things. One of the factors is the longevity of a handset and its indication in the context of the Indian market, where cell phones are considered to be more than simply a tool of communication. It has been noted that as the numbers of features being introduced in handsets is increasing, lesser are the cell phones lasting. The batteries installed in these mobile handsets are dismal and they start losing juice even upon being fully charged after being used for 8 to 10 months. The main problem with these batteries is that they are programmed for their longest performance when they are not used intensively. However, smartphone users make use of sell mobile quite intensively by listening to music on them, playing games, chatting and texting and using it as an entertainment centre. This draws out the battery quite quickly and damages it faster. Cell phone companies should focus on strengthening the battery that they install in the sell mobiles. Mobile phones are no more devices that are only used for calling and occasionally texting and mobile manufacturers must take this into account.
Another aspect that cell phone companies should consider is the processor being offered. Most standard mobiles come with processors which are either dual core or quad core nowadays. Some of the lesser known companies have come up with Octa core processors in the hope to attract wider customer base. However, buyers must realise that after a certain point, increasing the capacity of the processor does not speed the phone up much. The difference in performance of a quad core and an octa core processor shall be negligible. If a phone’s processor is weak, then upgrading to a dual core processor would make the phone seem quite fast. However, when it is already quite quick with operations, the difference is hardly noticeable when more processing capacity is added. Instead, companies should focus on increasing the RAM available to the phones. The RAM in effect determines the speed of the phone. If you RAM is on the lower side, then it would be difficult for you to play heavy duty games on your phone as it will tend to hang.
A lot of companies offer apps of their own with the cell phone. However, most users term these apps to be bloatware and get rid of them as soon as they get their hands on the device. Besides, they take up a lot of internal memory which could be otherwise used for different purposes. Therefore, smartphone companies should start taking into consideration buyer wants rather than come up with innovations which they believe would attract buyers. This is one of the reasons why a lot of flagship handsets fail to take off in a big way. For instance, the LG G2 and G3 were handsets which were above part compared to most flagship devices. However, the prices commanded (more than Rs 50,000 in most cases) acted as deterrent for buyers. LG is not a widely recognized brand when it comes to smartphones and a handset which is offered at such jaw-dropping rates would steer away most buyers. On the other hand, Motorola, a pioneering smartphone brand which has suffered huge losses in the past few years, is bouncing back with its affordable range of smartphones, the Moto G and Moto E. The simple outlay and coveted features (Android KitKat, 5MP camera, 1GB RAM and much more) have attracted buyers galore. The pricing is also an attractive feature of the phone. The Moto G sell phone was priced at Rs 13,000 for the 16GB version, which was quite reasonable to buyers. Another low cost version, the Moto E has been launched which has also been making waves in the mobile phones market. The Android KitKat and 5MP camera offered at a price of Rs 7000 has attracted a lot of buyers looking for a good quality phone sub Rs 10,000.
Cell phone manufacturers must comprehend the buyer’s demand before letting out any product in the market. Cell phone users want a basic phone which offers good battery back-up, is a decent infotainment device, long lasting and is priced reasonably. A lot of the features included in some smartphones are not even used extensively by users. Many users fail to discover certain features of their cell phone while they were using it.
The race among smartphone makers to become the highest selling brand has often sacrificed the quality of smartphones at the altar of low pricing. To offer Android smartphones under Rs 5000, the quality of the processor, camera and RAM had to be sacrificed by makers such as Samsung. These are some of the most essential parts of a phone.
Buyers are not hesitant to spend money on a device as long as they know they are getting their money’s worth in the handset. Therefore, cell phone manufacturers must turn their focus towards improving the quality of hardware installed in the phones to support the software embedded in them.
To buy or sell mobile of the smartphone or feature phone variety, simply log into an online classifieds. You can upload an image of the mobile along with the details and post your advertisement to millions of viewers. Posting an ad on these websites is free of cost.