For the management of content on the e-commerce website, Magento was launched in 2008. Since then, it has never looked back. The constant upgrades have introduced the online businesses into a new light. This is probably the major reason why most of the online stores are running on Magento.
However, it is important to understand that the success of the website highly depends on the service provider you choose for the magento ecommerce development. Keeping that in mind, these are major reasons why this platform has become so popular in the industry.
- Flexible versions
Magento has two versions for the multiple needs of the businesses. One is the Magento Community and the other one is the Magento Enterprise.
The community one is an open source edition that comes with a free downloadable package. It allows the developers to make suitable changes in the features and create the website that exactly suits the business model. This customizability makes it popular among most start-ups and small e-commerce businesses.
When it comes to the big businesses, the enterprise version becomes the right option to add features that are not possible with the community version. The customization along with the free features allows the business to get a powerful, user-friendly website for their customers.
These two versions make it a flexible option for both the small and the larger businesses. Every business model gets a suitable website according to the capacities and requirements.
- Features that suits e-commerce business
Online shopping is all about the safety, security and the convenience of buying stuff. The features offered by Magento brings all three of them on your website. From configurable pricing to the CMS options, it has hundreds of features that allow your business to create a strong customer base and popularity in the virtual world.
Magento offers customer groups, newsletters, multiple images per product, advanced shipping methods and many other features for the business. Hence, convenience and comfort are the words that users start associating your site with.
- Mobile friendly
Most of the consumers shop through their mobile. Hence, it has become important to keep the online store mobile friendly. And the mobile optimized version offers exactly the same. The mobile customers can enjoy all of the features and amazing user experience on their mobile as well. This is probably the most useful advantage that allows your business to spread and grow exponentially.
- Ability to control the SEO
Magento comes with many features to make the website SEO friendly. The HTML and XML sitemaps help the search engines to index the site better. Plus, the ability to change the URL allows you to make it easier for the users and the search engines as well. Along with that, you get to control and manage the metadata of the products and the multiple categories available on the site.
So, now you know why Magento is the platform you should prefer. But make sure you have the reliable team of developers.